THE CHEROFF GROUP
ABOUT
The Cheroff Group was founded by Penelope Cheroff in 1996 as an Atlanta, full-service brokerage and consulting firm, specializing in local restaurant and retail real estate.
By combining real estate expertise with insight and experience from servicing restaurateurs, retailers and property owners, The Cheroff Group is uniquely qualified to advise and implement every facet of your local restaurant or retail real estate requirements.
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PENELOPE CHEROFF
Penelope Cheroff, President and Founder of The Cheroff Group, is a commercial real estate broker and consultant with over 25 years of experience, specializing in the retail and restaurant industries. Penelope has an extensive background in operations, having worked for many years as owner/manager of both restaurants and retail clothing stores. This hands-on experience has enhanced her knowledge and expertise.
Ms. Cheroff serves both the private and public sectors. Her clients include developers, owners, operators, architects, retail and restaurant chains, government agencies, and attorneys. She has successfully completed assignments in Georgia, Texas, North Carolina, Florida, Minnesota, Alabama, and California.
Penelope Cheroff's credibility is evidenced by the repeat and referral business of (1) many major institutions and corporations such as Turner Sports and Entertainment, Turner Properties, Hines, TIAA-CREF, Post Properties, Equitable, Prudential, DIHC, etc. and (2) many national and local restaurant chains such as the Cheesecake Factory, California Pizza Kitchen, Houlihan's, Applebee's, Fado Irish Pub, Cru Wine Bar, Dancing Goats, Watershed, Hudson Grille, Metrotainment Café's, Bantam & Biddy, Watershed, Taco Bell, and Subway.
Institutions and corporations have entrusted Ms. Cheroff with the highly visible retail and restaurant components of their most prestigious projects. Restaurant chains have used Ms. Cheroff as an outsource for their real estate work in her market. These types of clients are the foundation of her business.
Penelope Cheroff is a founding member, as well as a board member, of the Restaurant and Real Estate Connection (RARE Connection). RARE is a network of restaurant real estate brokers and consultants comprised of top restaurant and retail real estate professionals in major metropolitan areas. Ms. Cheroff is actively involved in local, national, and international organizations, including: The International Council of Shopping Centers, the National Association of Realtors, the Restaurant and Real Estate Connection (RARE), the Atlanta Commercial Board of Realtors and Atlanta's Midtown Alliance.
Ms. Cheroff supports her community and City by serving on the Piedmont Park Conservancy (as a board member) and on Atlanta's NPU-E and the Development Review Committees for SPI-16 and SPI-17 as an active neighborhood, and business, representative.
Ares, Inc.
Balcor
CNM Management
Compass Development
Cousin's Properties
DIHC
Equitable
Hines Interests
Landmark Group
Marriott Corporation
Mutual of New York
Omni Hotels
Piedmont Park Conservancy
Post Properties
Prentiss Properties
Prudential
SouthTrust Bank
Taylor Mathis
TIAA-CREF
TMW Management
Trillium Management
Turner Properties
Turner Sports and Entertainment
Yarmouth
Owners & Developers
Restaurants, Retail & etc.
Applebee's
Au Bon Pain
Bantam & Biddy
Ben & Jerry's
Bice Ristorante
Café Tu Tu Tango
California Pizza Kitchen
Caribou Coffee
Cattle Shed Wine & Steak Bar
The Cheescake Factory
Chequers Seafood
Chick-fil-A
Claddagh Irish Pub
Communitas Hospitality
Copeland's Cheesecake Bistro
Copper Grill
Cowtippers
Crepes Egg-setera
CRU a Wine Bar
Cuba Libre
Dancing Goats
Eddie Merlot's
Einstein's
Einstein Bagels
Emeril's
Fado Irish Pub
Figo Pasta
Gatsby's
Guaco Joe's
HobNob Neighborhood Tavern
Houlihan's
Hudson Grille
Improv Comedy Club
James Madison Salon
Jimmy John's
Joe's On Juniper
Le Bon Nosh
Legal Sea Foods
Lettuce Entertain You Enterprises
M Crowd
Martini Park
McCormick & Schmick's
McDonald's
McKendrick's Steakhouse
Metrotainment Cafés
Mi Cocina
Mirko Pasta
Perry's Steakhouse & Grille
Pure Retail
Punch Bowl Social
Rocky's Oven Brick Pizza
Roman Delight
Schlotzsky's
Steel
Stoney River
Subway
Taco Bell
Taco Diner
The Johnson Studio
Three Dollar Cafe
Watershed